Johannesburg - Music lovers bore witness to the inaugural Tastic Heritage Festival, a magical and euphoric experience that was driven by heritage and diversity.
Renowned artists such as Thandiswa Mazwai, alongside Ihashi Elimhlophe, Boom Shaka, Zoë Modiga, Dr Rebecca Malope, Black Motion, Thebe, The Soil, Trompies, Prince Kaybee, PJ Powers, demonstrated how cultural differences unite South Africans through music.
Mazwai commented on the essence of the event explaining how celebrations like the Tastic Heritage Festival rekindle the excitement and significance of culture.
“There are several ways in which our culture, including our languages and cultural traditions are vanishing, we need to stress such initiatives in our society and engage in them. Therefore, celebrations like this one are fantastic in rekindling in people the desire to see themselves as joyful, jubilant individuals and to see their culture in a great, proud manner.”
Mazwai also spoke about the importance of raising funds for education saying, “One of the factors that inspired me to get involved in this campaign is the element of raising educational funds. Education is the biggest and most crucial part of the life of every child, and Tastic is helping us as creatives to connect our artistry with initiatives like these.”
The legendary iHashi Elimhlophe commented, “Typically, we are exposed to Tastic’s true generosity, through a cup of Tastic rice that can fill the pot to feed families. It is very humbling for me to contribute to spreading Tastic’s true generosity with my music to celebrate our heritage, celebrate our icons, and raise funds to produce more creatives, more doctors, more lawyers, etc. This campaign reminds us that “I am because of you”. Umuntu ngumuntu ngabantu.”
The night ended with an electrifying performance by Black Motion, who said: “Every performance that we put on stage, is about teaching the culture and infusing what’s happening right now with one of the forgotten drums, ‘dun dun drums’.
“And that’s how we as Black Motion showed up by preserving our heritage through the dun dun drum that expresses African love through rhythm, just like how Tastic rice has preserved our seven colour Sundays.”
All the proceeds from the The Tastic Heritage Festival 2022, will go towards an educational fund that will that will give underprivileged and deserving students an equal opportunity at quality education for the year 2023.
Consumers who wish to enter to benefit from this fund are asked to be on the lookout for details on the Tastic rice social media pages.
The Star