Ashes to Ashes, the popular telenovela that launched as competition to Generation: The Legacy will not be renewed for a third season.
e.tv announced on Monday that popular telenovela Ashes to will come to an end next month.
According to Times live, the channel confirmed this in a statement, saying, "After two successful seasons of high drama, e.tv’s telenovela Ashes to Ashes comes to an end with a nail-biting finale on Friday 2 September at 8pm."
The news may come as a shock to fans who have followed the show religiously since its highly-publicised debut last year.
With just over two weeks until its finale, the channel has reassured fans to say that they are making way for another exciting new telenovela. They have maintained that the reason behind canning Ashes to Ashes has nothing to do with a lack of viewership
"We are pleased with the success of Ashes to Ashes and humbled by the loyal following that the telenovela enjoyed over its two-season run. Part of our strategy is to ensure that we keep the 8pm slot fresh, with gripping, authentic local content that resonates across South Africa. As a result, we will be saying goodbye to Ashes to Ashes and introducing a new telenovela, which will debut on Monday 5 September at 8pm" e.tv's Managing Director Marlon Davids said in the statement quoted by Times live.
The show has featured some of the biggest names in the South African acting industry, including: Tina Jaxa, Nambitha Mpumlwana, Patrick Shai, Zenande Mfenyana, Chumani Pan, Thuli Thabethe and Menzi Ngubane.
IOL